We Need To Talk: Communicating Through Difficult Situations in Four Easy Steps

Suzanne Seifert Groves

self help, effective communication, building trust, delivering hard messages, intimacy equity


How many times have you acquiesced, alienated, or just plain ticked off your staff, your clients, your partner, your kids, or your neighbors because you didn’t frame things correctly? We’ve all done it more frequently than we’d like to admit. Effective communication is the key to better relationships. This book shows you how in a simple four-step process. 

Along with the practice exercises, you’re going to want to make this methodology second nature because it will change how you think and speak about issues important to you. When “taken as directed,” the four-step process will transform every important relationship in your life (with no harmful side effects).

About the Author:

Over the course of my 35-year career as a professional communications strategist, I have managed and led every aspect of corporate communications, having served in leadership roles with several large organizations spanning multiple industries and interests. 

In 2020, I was named a ‘Top Woman in Communications’ in the Visionary category by Ragan Communications/PR Daily in the inaugural year of the award. In 2014, I was one of 24 women recognized as a “Great Woman of Texas” by the Fort Worth Business Press. Over the course of my career, my work has been recognized for marketing and communications excellence with more than 350 regional, national and international awards. 

With our two children grown, successful, and likely not boomeranging home, my husband and I travel as frequently as possible, though it means leaving behind our two feisty German Shepherd Dogs and our very bossy cat.

I'm known for many things, but my favorite claim to fame is the title, "Emu Whisperer." Cool story!


From the moment we took our first raspy breaths as adorable little humans, we were imbued with innate mechanisms that enabled us to communicate our needs. Hungry? Howl! Loaded diaper? Cry! Sleepy but unable to nod off? Sob! Teething? Cry, drool, and chew on our knuckles. Frightened? Scream! Frustrated? Scream louder, while possibly stomping, throwing things, or hurling ourselves to the floor. Hurt? Hold breath for five seconds before shrieking. You get the idea. We were exclamation points trapped in chubby little bodies. Our primal communications skills signaled our need for attention – our guttural complaints were requests in disguise.

Depending on your parentage, your number in the birth order, your environment, your cultural mores, your genes, and a host of other factors, somewhere in the early toddler years, you acquired words to express your questions, needs, and desires. Your emergent communication style may have been guided by parents and teachers who encouraged you to ‘use your words.’ Or it may have been impacted by an outmoded but still existent belief that children are to be seen and not heard.

If the adults around you were conflict-avoidant or emotionally unstable, you may have learned to tiptoe around saying what you needed to say for the greater peace. In all likelihood though, you probably didn’t spend time thinking about – or learning – how best to communicate so that you connected evenly and positively with a fellow human.

There are thousands of books about interpersonal communication, covering topics like body language, facial expressions, phrases to avoid, colloquialisms that can be misconstrued, overcoming language barriers, and more. Few, if any, get down to brass tacks about communicating in a manner that aligns with brain chemistry and neurotransmission while providing a clear playbook. Because here’s the deal: effective communication simply isn’t hard if you start with one fundamental premise: It’s all about you, but it’s not about you.

Wait, what?

That’s right. Effective communication is all about you as the communicator, but it’s not about you as the recipient. If your intent is to make a request, course-correct, discipline, advise, or provide new direction, you won’t achieve your desired outcome if your audience is so freaked out they can’t hear you.

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More Details:

Format : paperback

Page Count : 89