Books matching: nomenclature consultant
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Save:A delightfully snarky, thought-provoking satire on names and identity; not for everyone, but a treat for fans of smart, unconventional fiction.
'Apex Hides the Hurt' by Colson Whitehead follows the story of a nomenclature consultant tasked with renaming a small town named Winthrop. The town council members have conflicting ideas on what the new name should be, ranging from Freedom to New Prospera. As the consultant delves into the town's history and the motives of the council members, he navigates through satire on contemporary culture, history, advertising, race relations, and branding. The novel explores the complexities of naming, identity, and the impact of history on present-day decisions, all while delivering sharp and witty commentary on society.
HE CAME UP WITH the names. They were good times. He came up with the names and like any good parent he knocked them around to teach them life lessons. He bent them to see if they’d break, he dragged t...2006•224 pages
