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Design as Art

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Who Would Like This Book:

Bruno Munari's writing is witty, insightful, and thought-provoking - perfect for anyone curious about where art and design truly intersect. The book serves up a delightful mix of philosophy and practical wisdom, delivered in short, digestible essays that are easy to pick up anywhere. Creatives of all stripes, especially graphic and product designers, will love Munari's snark and big ideas. This is a timeless classic that inspires fresh ways of thinking about everyday objects and the design that shapes our world.

Who May Not Like This Book:

Some may find the book feels a bit dated, considering it was first published in 1966, both in style and in some references. The dense and sometimes small print can be off-putting for casual readers or those with visual challenges. If you’re seeking a detailed, modern technical manual or lots of glossy photos, this isn’t it - the focus here is on ideas more than visuals. And a few readers might find Munari’s meandering essays and philosophical tangents a little too abstract or whimsical.

An essential, clever, and inspiring read for anyone interested in design as more than just aesthetics - a true classic that makes you think (and smile) about the art in everyday life.

About:

'Design as Art' by Bruno Munari explores the intersection between design and art, offering insights into the thoughts and reflections of a renowned designer. Munari's writing style combines humor, honesty, and profound observations, making the book an engaging read for those interested in design and creativity. Through short essays and musings, Munari delves into the essence of good and conscious design, shedding light on the importance of acute observation and thoughtful reflection in the material world. touches upon themes such as the evolution of design thinking, the role of designers in society, and the impact of everyday objects on our lives.

Writing/Prose:

The writing is characterized by a smooth, profound style that carries a touch of sarcasm, making it accessible and engaging for readers.

Plot/Storyline:

The narrative centers around the interplay between design and art, with a focus on questioning traditional perceptions of artistry and emphasizing the collective societal role of design.

Setting:

The setting is largely contextual within the design field, referencing historical periods related to design without a specific geographical location.

Pacing:

The pacing varies with many short essays that create an easily digestible format, though some areas may feel dense due to rich content.
He is a planner with an aesthetic sense. Certain industrial products depend in large measure on him for their success. Nearly always the shape of a thing, be it a typewriter, a pair of binoculars, an ...

Notes:

Bruno Munari's book, originally published in 1966, explores the relationship between design and art.
He argues that design should serve public needs and is a collaborative form of art.
Munari dismantles the myth of the 'star artist' who only creates for a select audience.
The writing is smooth and humorous, making complex ideas more accessible.
One key insight Munari shares is the value of studying how objects wear over time.
The book contains dense text with many black and white illustrations, despite some production quality issues.
Munari emphasizes acute observation and thoughtful reflection as crucial skills for designers.
It's been widely used as a teaching guide in design and art education.
His philosophy of design can support graphic designers in explaining their role and value.
Readers appreciate his ability to mix social commentary with design critique.

From The Publisher:

An illustrated journey into the artistic possibilities of modern design, by the enfant terrible of Italian art and design for most of the twentieth century

Bruno Munari was among the most inspirational designers of all time, described by Picasso as "the new Leonardo." Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs-these are just some of the subjects to which he turns his illuminating gaze.

1971
224 pages

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